Christine Berglund

Christine Berglund is a seasoned design professional currently serving as the Head of Design for Claims Experiences at GEICO since August 2023. Berglund has extensive experience in customer experience and design leadership, having previously held the position of Global Head of Supplier Experience Design at Wayfair and various senior roles at Capital One, where responsibilities included designing tools that integrate data, fraud prevention, and machine learning to enhance customer service. Additionally, Berglund has worked in significant design roles at E*TRADE, Quidsi, and Scholastic, contributing to innovative user experiences across multiple platforms. As a public speaker, Berglund has participated in prominent industry conferences, sharing insights on service design and fostering design culture within organizations. Berglund holds a BFA in Graphic Design, Metalsmithing, and English from SUNY New Paltz.