Tobiah Cramer is an experienced professional in data and analytics with a focus on marketing strategy. Currently serving as the Director of Lifecycle Strategy at GEICO since June 2023, Tobiah previously held the position of Director of Data & Insights at Accelerate360, where responsibilities included leveraging consumer data for marketing initiatives. Prior roles include Associate Director of Analytics & Insights at Canvas Worldwide, working with clients such as McDonald's and Heineken, and Associate Director of Research and Analytics at Havas, leading projects for brands like Lacoste and Starbucks. Early career experiences at Thomson Reuters involved a notable achievement of being selected as one of six participants in a competitive Business Graduate Program. Tobiah holds a Bachelor of Arts in Economics from Appalachian State University and has further education from Keele University.
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