Tony McChrystal

ReputationDefender EMEA Director Tony McChrystal joined the UK management team in 2011. In more than a decade with the company, he has made a considerable contribution to the development and expansion of EMEA operations, successfully managing the team through what proved to be a period of significant growth. In his role with ReputationDefender, Tony McChrystal has helped to identify new market opportunities across Europe, as well as assisting with the development of new products. Passionate about long-term planning, he helps clients to ensure they have clear strategies in place in the event of unanticipated situations. An expert in reputation management, crisis management and traditional PR, Tony works closely with public figures, executives, high-profile individuals, businesses and organisations, delivering strategic solutions and innovative approaches to help safeguard their online privacy and manage their reputation. Originally launched in 2006 and now part of Norton, the company has earned a solid reputation as a pioneer within the online reputation management and digital privacy fields. Indeed, ReputationDefender was the first company to inhabit this space and remains the industry leader to this day, having served over 300,000 privacy customers and tens of thousands of online reputation management clients in over 100 countries. Over the course of more than a decade of operations, ReputationDefender has received numerous coveted industry awards, recognising the company’s commitment to customer service, innovation and excellence. ReputationDefender was founded with the goal of empowering clients, including multinational organisations, small businesses and private individuals, inspiring them to take a proactive approach to online reputation management. ReputationDefender helps clients to ensure that all online content about them is accurate, balanced and current.