Anurag Chaturvedi

Anurag Chaturvedi serves as the Lead for Strategy & Intelligence at General Mills since November 2022, overseeing a team focused on Sales Strategy and performance tracking for North America Retail. With prior experience as Vice President of Customer Insights & Analytics at Grand View Research, Anurag played a key role in customer segmentation and business transformations. A background in consulting includes establishing consumer insights measurement for a retail apparel brand, while previous roles at Aditya Birla Group and Nielsen involved brand analytics, consumer research, and project management for major accounts. Anurag holds an MBA in Marketing from ICFAI Business School Hyderabad and a Bachelor's degree in Mechanical Engineering from the Career Institute of Technology & Management.