Kaia Kegley

Kaia Kegley is a seasoned professional with extensive experience in consumer insights and predictive analytics, currently serving as Senior Manager of Foresight and Predictive Analytics at General Mills since October 2005. Kaia has successfully led General Mills' first foresights team, focusing on analytic modeling and business activation, while also mentoring emerging leaders. Prior roles include Senior Manager of Brand Consumer Insights, where notable achievements included spearheading impactful advertising campaigns and driving brand growth for iconic products such as Cheerios and Larabar. Additional leadership experience encompasses heading insights for General Mills' Natural Organic Division, overseeing M&A strategies, and developing innovation roadmaps. Kaia's earlier career as Research Manager at GfK Custom Research involved collaborating with major brands to conduct primary market research. Kaia holds a Bachelor of Science degree in Marketing, Spanish, and International Business from the University of Wisconsin-La Crosse.