Manuela Bocco

Group Senior Digital Marketing Manager at Generali

Manuela Bocco has a strong background in marketing and customer retention, having worked with companies like Generali, Hyundai Motor Company, and BMW Group. Manuela has experience in developing global customer lifecycle engagement strategies, lead management programs, and omni-channel loyalty and retention strategies. Manuela has expertise in CRM, marketing technology, and customer data to maximize customer value and satisfaction. Manuela holds a Master's degree in Growth Hacking Marketing and has a degree in Business Administration and Marketing.

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