María Parrilla Rubio

María Parrilla Rubio is an accomplished executive in customer experience and business transformation with over 18 years of experience in the insurance and banking sectors. Currently serving as the Customer Experience & Value Proposition Director at Generali since January 2012, María leads a team of 12 to enhance customer-centric strategies and improve customer experience. Previous roles at Generali include Health & Accident Director and Strategy and Transformation Director. A background in consulting is evident from positions at KPMG España and PricewaterhouseCoopers, where key projects involved designing customer advisory models and advanced claims management systems. María holds multiple degrees, including an Executive MBA from IESE Business School and a Master's in Internet Business from ISDI. Further education includes programs at INSEAD, CEIBS, and EOI Business School, complemented by a degree in Telecommunication Engineering from Universidad Politécnica de Madrid.