Sasapak K.

Sasapak K. is an experienced professional in the insurance and banking sectors, currently serving as the Head of Commercial Marketing and Channel Development and MIS, as well as the Head of Affinity Business at Generali Life Assurance (Thailand) Plc. since March 2022. Previous roles include Head of Retail Marketing Management for Bancassurance and Mutual Fund products at TMB Bank PCL, and Vice President positions at Prudential Life Assurance (Thailand) and Siam Commercial Bank. Sasapak has a strong background in marketing strategy, customer experience, digital innovation, and partnership management, with a proven track record of increasing brand awareness and optimizing customer engagement. Educational qualifications include an MBA in Marketing from the University of Baltimore and a BA in Political Science, Sociology, and Anthropology from Chulalongkorn University.