Asad Abdulla

Asad Abdulla is an accomplished business leader with extensive experience in various industries including logistics, e-commerce, and distribution. Currently serving as Executive Director at Genesis Holdings Pvt. Limited and Co-Founder of Trax Logistics, Asad has successfully developed and secured significant funding for critical business initiatives. Previously, Asad held the position of Chief Transformation Officer at The IBL Group, where extensive change management efforts led to the professional governance of a diverse conglomerate. As a Co-Founder of mycart.pk, Asad launched Pakistan's largest e-commerce grocery portal, securing substantial seed funding and developing comprehensive business plans. Asad's early career includes key management roles at IBL Operations and United Distributors Pakistan Limited, where expertise in sales operations and agricultural products was gained. Asad holds a Management Certificate in MIS and a BA in Economics from the University of Rochester, complemented by educational foundations from Karachi Grammar School.