Alasdair Firth

With over 18 years’ experience in the utilities industry, Alasdair started his career at British Gas and has consistently demonstrated success in managing complex business relationships and delivering positive outcomes for partners and customers.

Based in Leeds, Alasdair first joined Gentrack as Account Director in 2018 and was responsible for working alongside key UK Customers. He has a deep understanding of the market and business models having been Director of a niche start-up energy supplier in the UK and a consultant/ Non-Executive Director to a number of tech companies focussing on flexibility to help suppliers drive towards Net Zero.