Chris Krzak

VP, Enrollment Management & Retention at Georgian Court University

Chris Krzak is vice president for enrollment management and retention for Georgian Court University, overseeing undergraduate, graduate, and off-site program admission; the Office of the Registrar; the Office of Student Success; and the Academic Development and Support Center. University President Joseph R. Marbach, Ph.D., named Mr. Krzak to the role in early 2020 following a national search.

Before joining GCU, Mr. Krzak served at the University of the Pacific, one of California’s oldest institutions, as assistant vice president for enrollment management and executive director of admission. He has a track record of success in growing applications and enrollment by building strong relationships in the community and on campus. He brings to GCU 30+ years of experience at schools like the University of San Francisco, California State University, and the University of La Verne.

Mr. Krzak’s enrollment experience encompasses recruiting, marketing, financial aid leadership, admissions operations and data analysis. In previous roles he helped lower university discount rates, created special campaigns and recruitment strategies for transfer students, and used economic modeling to improve aid packaging for students. Overall, his work extends to the many audiences higher education must reach—first-time college students, transfers, adult learners, graduate students and those seeking professional development.

He is passionate about campus collaboration and the work of enrollment managers. He also believes that mentoring and fully supporting admissions staffers helps them reach prospective students and families. By extension, that is one of many factors that helps drive enrollment.

Mr. Krzak earned an M.S. in Organizational Management from the University of La Verne and a B.S. in Business Administration from the University of San Francisco. He is a member and often sought-after presenter for such organizations as the Hawaii Association for College Admission Counseling, Western Association for College Admission Counseling, National Association for College Admission Counseling, and the American Association of Collegiate Registrars and Admission Officers.

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