Sarah Lima

Campus Talent Program Lead at Geotab

Sarah Lima is a seasoned professional with extensive experience in talent program leadership and marketing. Currently serving as the Campus Talent Program Lead at GEOTAB since September 2021, Sarah previously held various managerial positions at the University of Waterloo from December 2004 to October 2020. These roles included overseeing a $4.5M budget as the Manager of Marketing & Recruitment and ensuring cohesive programming as the Manager of Programs. Sarah also contributed as the Recruitment & Engagement Coordinator, alongside several other positions focused on event coordination and customer relations. Earlier experience includes serving as Vice President/Executive Assistant at R&R Consultants/Seed Group Inc from 1998 to 2004. Sarah holds a Bachelor of Arts in Sexuality, Marriage, and Family Studies & Human Resources Management from the University of Waterloo and a Professional Certification in Event Coordination from Emerit Tourism Training.

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