Stefano Arcaya Spagnolo

Stefano Arcaya Spagnolo has a diverse work experience in digital marketing and marketing experimentation. Stefano currently works at GetYourGuide as an Associate Team Lead, responsible for hiring and leading the experimentation team and collaborating with various stakeholders to define channel goals. Prior to this, they were a Senior Growth Marketing Manager at GetYourGuide, where they fostered operational excellence, developed cross-team experimentation frameworks, and implemented analytics frameworks. Stefano also has experience in digital marketing and automation as a Digital Marketing Manager at Crealytics, where they consulted with e-commerce managers, optimized accounts, and automated reporting. Before that, they worked at Savings United GmbH in SEM and affiliate marketing, at Università Cattolica del Sacro Cuore as a Social Media Analyst, at Digital360 as a Research Contributor, at the Institute of Welsh Affairs as a Marketing and Events Assistant, and at Università Ca' Foscari Venezia as a Cultural Mediator.

Stefano Arcaya Spagnolo holds a Laurea Magistrale LM degree in Marketing, Business Communication, and Media Management from Università Cattolica del Sacro Cuore, which they obtained between 2014 and 2016. Stefano also completed the International Advertising Association's Certificate in Marketing Communications during the same period. Prior to that, they pursued Languages, Linguistics, and Cultural Studies at Università Ca' Foscari Venezia from 2010 to 2013. In addition, Stefano has obtained several certifications, including Google Ads Display, Adwords Shopping, Google AdWords Search Advertising, and Google Analytics Individual Qualification from Google. Stefano also holds a Certificate in Marketing Communications from UCSC Milano, awarded by the International Advertising Association in 2017.