Jon Brand

Senior Vice President, Consumer And Marketing Insights at GfK

Jon Brand has a diverse work experience spanning over four decades. Jon began their career as an Executive Vice President at Brand Consulting Group in 1983, where they worked for almost 11 years. Jon then joined t:m advertising agency as a Group Research Director for two years before moving on to become the Director of Strategic Planning at NW Ayer from 1996 to 1999. In 2000, Jon served as the Planning Director at D'Arcy for four years. Jon then joined Ipsos-ASI in 2004, where they held the position of VP Tracking and Equity for eight years. Since 2012, Jon has been with GfK - An NIQ Company, initially as the Senior Vice President, Consulting, Senior Practice Leader, and later taking on the role of Senior Vice President, Consumer and Marketing Insights. Throughout their career, Jon has demonstrated expertise in diverse areas such as brand and advertising tracking systems and new copy test systems.

Jon Brand completed their Bachelor of Arts degree in James Madison College/Economics at Michigan State University from 1976 to 1980. Jon further pursued their education at the University of Michigan - Stephen M. Ross School of Business, where they obtained their Master of Business Administration (MBA) from 1980 to 1982.

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