Wendy Rigby

Wendy Rigby is an accomplished professional with extensive experience in driving growth and developing strategic solutions within the market research sector. Currently serving as the Global Head of Inside Sales at GfK since June 2010, Wendy is responsible for client acquisition and expansion while optimizing sales processes. Throughout their tenure at GfK, Wendy held various leadership roles, including Client Development Director for Global Strategic Accounts, where solutions were designed for top clients, and Regional Head of Consumer Insights for the NEU region. Wendy's expertise also includes roles at SPA as Associate Director, MetrixLab, Ipsos ASI, and TNS in progressively responsible positions, culminating in award-winning contributions to the industry. Wendy Rigby holds a Bachelor of Arts in English and History from Queen Mary University of London.