Nicole R.

Nicole R. has diverse work experience in various roles and industries. Nicole co-founded Ghost Agency in 2022, which is the first fully women-owned TikTok Shop Partner in the United States. Nicole also worked as the Head of Social at buywith from July 2022 to February 2023.

Prior to that, Nicole held the position of Head of Livestreaming at LiveCraft, where they oversaw the company's global expansion and growth. Nicole launched the company's Los Angeles headquarters and production studio, managed their entry into London, built a talent roster for livestreaming, and secured a partnership with TikTok to become one of the few TikTok Shop Partners worldwide. Nicole also worked as LiveCraft's Livestream & Creator Marketing Manager, responsible for project management and arranging client streams.

Before LiveCraft, Nicole worked in marketing and sales at Kaplan Test Prep from April 2019 to April 2021. Nicole also served as a Talent Manager in their freelance role from December 2015 to April 2020. Furthermore, Nicole spoke as a Mondo.NYC Panelist in 2019, addressing regulatory risks faced by social media influencers and discussing the impact of regulatory requirements on brand-influencer agreements.

Earlier in their career, Nicole was a Partner at YouNow, Inc. from May 2014 to November 2018, and they participated in an influencer campaign at The Coca-Cola Company in November 2016.

Nicole R. holds a Bachelor of Business Administration (BBA) degree in Business Administration and Management, General from the University of Florida - Warrington College of Business. Additionally, they have obtained various certifications including Mindfulness Coaching Certification from My Vinyasa Practice, LLC, Google Ads Display Certification, Google Ads Video Certification, YouTube Music Certification, YouTube Music Rights Management Certification, Social Media Marketing Certification from HubSpot, and Adobe Premiere Pro Certification from Adobe.