Joell Robinson

Senior Director, Retail Media Sales & Activation at Giant Eagle

Joell Robinson has extensive experience in digital marketing, particularly in the roles of Director and Senior Director. Most recently, Joell worked at Giant Eagle, Inc. as the Senior Director of Leap Media & Sales. In this role, Joell was responsible for driving performance marketing, traditional media, site content, organic social, and retail media strategies across multiple brands and partners. Joell managed multi-million-dollar budgets and collaborated with internal and external stakeholders to identify new marketing opportunities and solutions. Prior to Giant Eagle, Joell held various digital marketing positions at JPW Industries, Creative Direct Marketing Group, Inc., RealWorld Marketing, and Digital Air Strike. Joell's experience includes managing vendor relationships, executing digital campaigns, providing digital and data strategy, and creating digital operations infrastructure.

Joell Robinson obtained a Bachelor of Arts degree in English/Creative Writing from Arizona State University, completing their education from 2005 to 2010. In addition, Joell obtained certifications such as Trading Academy Certified - Professional and Trading Academy Certified - Practitioner from The Trade Desk. They also have certifications in Google Ads Display and Google Ads Fundamentals from Google.

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