Irene Gimmersta

Irene Gimmersta is a seasoned professional in the wallpaper industry, serving as Managing Director and Founder of Gimmersta Wallpaper since January 2013. In addition to this role, Irene holds the position of Creative Director and Owner of Gimmersta Group AB, leading design and marketing strategies for the group, which includes Sandberg Wallpaper and Rebel Walls. Previous experience includes serving as Design & Marketing Manager for Mr Perswall at WA WallVision Sweden AB from 2009 to 2012, and as Founder & Product Manager of Mr Perswall from 2006 to 2009, where Irene was instrumental in planning and developing wallpaper collections for the international market. Earlier roles included Marketing Coordinator at Decor Maison. Irene holds two bachelor degrees in Informatics and Organization Science from Lund University, obtained between 1999 and 2004.