Mark Waechter

Mark Waechter is a seasoned Digital Transformation Strategy Consultant with extensive experience in mobile marketing and technology since 2005. As the founder of MWC.mobi, Waechter has developed a robust career across various senior management roles at companies such as Unilever, UUNET, WorldCom, and T-Mobile. Currently, Waechter holds multiple roles including Chief Evangelist at XPO+ Launcher, Industry Expert at OECD - OCDE, and Chief Metaverse Mover at Metaverse Monday. Additionally, Waechter serves as a mentor at the Worldfactory Start-up Center and Orbit Startups while actively participating in the Bundesverband Digitale Wirtschaft as the Founder & Chair of both the Metaverse Committee and Mobile Focus Group. Waechter has also authored influential works on marketing strategies in the context of mobile-first societies and engages as an ambassador for GINSEP and GINSUM. Waechter holds a Diploma in Economics from Ruhr University Bochum.