Farida Tir Teerlinck

Farida Tir Teerlinck is a seasoned marketing professional with extensive experience in brand strategy, communications, and innovation across multiple industries, including beauty, luxury packaging, and consumer goods. Currently serving as the Global Marketing & Communications Manager at Givaudan, Farida is responsible for enhancing the Givaudan Active Beauty brand through strategic marketing and immersive events. Previous roles include Global Marketing Manager at La Prairie Group AG, where Farida successfully launched multiple innovation concepts, and at Martell Mumm Perrier-Jouët, focusing on brand strategy for cognac and champagne. Farida's career is marked by significant achievements, including revenue growth, portfolio management, and leading high-impact marketing campaigns. Farida holds an Executive MBA from ESCP Business School and has pursued additional education in UX/UI Design and Disruptive Innovation.