Alison Woo

Alison Woo is an accomplished leader in digital strategy and communications, currently serving as the Head of Strategy, Planning, and Paid Campaigns for Communications & Government Affairs at GSK, where responsibilities include global digital and social media strategy. Previously, Alison held significant roles at Novartis, leading social media efforts for US Pharma, and at Bristol-Myers Squibb, where the focus was on corporate digital and social media strategies for reputation management. Alison founded Social Media Leadership, enhancing networking and industry engagement, and played key roles in media and communications at various organizations, including serving as Chief Social Media Maven at New Media Mavens.com. Educated at Columbia University and Pace University, Alison holds a Master’s in Journalism and a Bachelor’s in Business Administration with a focus on Finance.