Marcia Rupnow

Marcia Rupnow is an experienced professional in health economics and outcomes research, currently serving as Vice President and Head of Real World Data, Modelling and Analytics at GSK's Value Evidence and Outcomes (VEO). Previously, Marcia held several key positions at GSK, including Vice President and Therapy Area Head for Respiratory and Senior Site Leader at Upper Providence. Marcia also served as Sr. Director of Health Economics and Outcomes Research for Analgesia and Metabolics at Janssen Scientific Affairs and held senior roles in health economics and reimbursement at Ethicon, Inc. and Ortho-McNeil Janssen Scientific Affairs, LLC. Marcia earned a PhD in Engineering Economic Systems from Stanford University and a BS in Mechatronic Engineering from Universidade de Sao Paulo.