Anita Shivraj

Anita Shivraj has a diverse work experience spanning several industries. Anita currently works as a Paid Media Specialist at Global Alumni since December 2022. Prior to that, they held the role of SEO, SEM, & Analytics Manager at The Inspiration Agency from January 2022 to December 2022.

Before transitioning into digital marketing, Anita worked as a Marketing & Communications Strategist for a tech industry client from October 2019 to December 2022. In this role, they provided various creative services such as writing and editing blog posts, curating vibrant Instagram pages, and contributing to the creation of landing pages and social media pages.

Anita also has experience as an English Language & Culture Teaching Assistant at CEIP Agustín Rodríguez Sahagún, a Spanish public school, from October 2019 to June 2021. Anita conceptualized and implemented bilingual education initiatives, instructed various subjects to students aged 5-12, and organized cultural exchanges focused on music, entertainment, celebrations, and traditional gastronomy to strengthen diplomatic ties between Spain and North America.

In the past, Anita worked as a Sr. Marketing Associate at Memorial Sloan Kettering Cancer Center from December 2014 to September 2019. Here, they liaised with internal and external teams to drive creative and communication strategies, spearheaded advertising and cross-functional projects, and managed partnerships to increase awareness and donations for the hospital's services.

Anita also gained project management experience at InsightExpress as a Project Manager from June 2014 to December 2014, and as a Project Management & Operations Coordinator from June 2013 to June 2014. Prior to that, they worked as a Student Assistant at Lynch Hall for UNC Charlotte Housing and Residence Life from January 2012 to May 2013.

Anita began their career as a Marketing Intern at Gen-Probe Incorporated in June 2012 and later as a Marketing Summer Intern at BD in July to August 2010. Overall, they have a strong background in marketing, communications, project management, and education.

Anita Shivraj earned a Bachelor of Science (B.S.) degree in Marketing and Journalism from the University of North Carolina at Charlotte from 2009 to 2013. Afterwards, they pursued a Master of Science (MS) degree in Integrated Marketing from New York University, completing their studies from 2016 to 2018.

In addition to their formal education, Anita Shivraj has obtained several certifications. In July 2021, they completed the Google Analytics Quick Start course through LinkedIn. In the same month, they also received certification in Advanced Branding from LinkedIn. In June 2021, Anita completed the Google Ads Essential Training course, also through LinkedIn. In March 2022, they obtained SEO Certification from HubSpot. Furthermore, Anita has achieved various Google certifications, including Google Analytics Certification in September 2022, Google Ads Search Certification in July 2022, and Google My Business Certification in July 2022. Additionally, they completed the 120 Hour TEFL Course from LearnTEFL in May 2020.