James Hickman

James Hickman is an accomplished digital product and marketing leader with extensive experience in driving digital transformation and product innovation. Currently serving as the Chief Digital Product Officer at Global, James oversees digital growth across the company's consumer estate and leads the Global Player platform. Previously, at DAZN Group, James held multiple roles including Director of Product and Marketing Director, where responsibilities spanned product development and overseeing a £15m digital subscription revenue business. Early career experiences include key marketing roles at Reed Business Information and Euromonitor International, where James demonstrated strong capabilities in strategic marketing and digital operations.