Sandy Cuesta

Sandy Cuesta has a diverse work experience. They currently serve as a Senior Manager of Brand Strategy & Insights at G-P/Globalization Partners, where they collaborate with various teams to enhance the brand and drive borderless business. In this role, they lead primary research projects, develop measurement practices, and improve brand and campaign effectiveness. Before this, Sandy worked as a Senior Manager of Brand Marketing at G-P, where they played a key role in the creation and launch of the brand's new positioning, implementation of assets, and development of a brand tracker.

Additionally, Sandy worked as a Marketing & Brand Consultant at MOST Wanted Co, where they worked closely with the Founder and CEO to develop marketing, content, and growth strategies. They also founded and served as the Creative Director of Charcuterie Affair, specializing in customized charcuterie arrangements.

In previous roles, Sandy held positions at Wolff Olins, Lippincott, PwC, Interbrand, National Bank Financial, Marie Claire, and iHeartRadio. At these companies, they gained experience in marketing, sales, new business, and human resources.

Sandy Cuesta has a Master of Arts in Business/Corporate Communications from Fordham University. Sandy also holds a Bachelor of Science in Business Administration from the same university. In 2018, they obtained a certification in UX Design from General Assembly, and in 2017, they obtained a certification in iOS App Development from New York University. Additionally, they have obtained several other certifications including Customer Experience: Journey Mapping and Marketing Tools: Digital Marketing from LinkedIn, and a certification in User Experience Design from General Assembly.