Laura Sánchez Pérez

Laura Sánchez Pérez's work experience starts in 2014, where they worked as a Digital Specialist at Havas Media Group España. From 2016 to 2021, they held various roles at Starcom, including Media Manager and Senior Digital Marketing Specialist, where they worked on accounts such as Bankinter, VISA, LVMH, Heinz, Amazon Audible, Deoleo, Electronic Arts, and Samsung. In 2021, Laura joined Dentsu as a Digital Director, where they managed digital planning for clients such as Iberdrola, Mastercard, Deutsche Bank, and later led the digital team for Banco Santander. Laura'smost recent position is as the Head of Digital at Glocally, a company specializing in data-driven communication strategies for national brands with local interests. In 2023, they became the Head of Digital at Cantábrica de Medios, which is part of the Glocally Group.

Laura Sánchez Pérez began their education journey in 2008 at Universidad Complutense de Madrid, where they earned a Licenciatura in Comunicación audiovisual in 2013. In 2011-2012, they participated in an Erasmus program at Università degli studi Roma TRE, studying Ciencias y Tecnologías de las artes, la música y el espectáculo.

In 2013-2014, Laura pursued a Master's degree in Postproducción Audiovisual at Universitat Abat Oliba CEU. Laura further expanded their knowledge in the field of Marketing Digital through a Master's degree program at AEPROSOME in 2014-2015. Laura also completed additional courses at AEPROSOME in 2014, specializing as an Expert in Social Media and Community Manager.

In terms of certifications, Laura attained a Google AdWords certification from Google in December 2019.