Saira Mehar

Saira Mehar is an accomplished professional with extensive experience in communications and marketing across various industries. As the Founder of Starshine Consultancy since May 2021, Saira has been instrumental in guiding businesses in global marketing and industry partnerships as a Consultant at The Wires since July 2020. Previous roles include Senior Director of Communications at NuORDER and Vice President of Communications for North America at Launchmetrics, where Saira played a key role in shaping corporate communications strategies. Earlier positions include New Business & PR Director at Fashion Forward Dubai and Head of Communications/Social Liaison at Jet Set Beverly Hills, showcasing a strong background in public relations and business development.