Mike Phu

Mike Phu is a seasoned marketing professional with extensive experience in user acquisition and growth strategies. Currently serving as the Sr. Director of Growth at GOAT Group since May 2017, Mike leads a team focused on enhancing growth and retention through innovative marketing models and user acquisition programs. Previous roles include User Acquisition & Analytics Manager at Meitu, Inc., where Mike managed a global ASO team and user acquisition efforts, and User Acquisition & Analytics Specialist at Headspace Inc., overseeing significant budgets and KPI analytics. Early career experiences include impactful roles at ParkSleepFly.com, Fuloo, LLC, and Crexendo Business Solutions, where Mike demonstrated expertise in digital marketing and retention strategies. Mike holds a Bachelor of Science in Business - Marketing from California State University, Long Beach, and an Associate of Arts in Business Administration from Consumnes River College.