Mario Biferali

Mario Biferali is currently the VP of Sales & Marketing at Godin Guitars, a position they have held for 25 years. Prior to their current role, Mario has held various positions at Godin Guitars including Sales & Marketing Manager - North America, Key Accounts Manager, Director of Artist Relations, and Product Specialist/Clinician. In their current role, Mario oversees objectives and strategies for all promotional, product development, and manufacturing operations for Godin Guitars. Mario has successfully expanded the business in Canada and the US and has created a new business unit to facilitate the distribution of supplementary musical equipment and accessories. Mario has also recruited, coached, and led 12 head office staff and field sales reps across North America.

Throughout their 25 years at Godin Guitars, Mario has driven significant revenue growth for the company. Mario has managed 19 sales reps while expanding customer service, product specialist skills, and artist relations capabilities with head office staff. Mario has also led weekly and annual sales meetings with regional teams to review enterprise efficiency and realign strategies for more effective action plans. Under Mario's leadership, the company has seen a 30% increase in revenue despite a 30% decrease in the US currency exchange rate. This growth can be attributed to Mario's efforts in developing new revenue sources, newly established partnerships, and program innovations.

In addition to their work with Godin Guitars, Mario is also an active member of the musical community. Mario has supported high-level artists such as Bon Jovi, Ricky Martin, Marc Anthony, and Metallica by coordinating with their tour management to ensure date-specific inventory availability at various international venues. Mario has also created an artist development program to build relationships with musicians and introduce them to artist-pricing and sponsorships in exchange for increased product visibility. Through their work with Godin Guitars and within the musical community, Mario has built a reputation as an expert in the guitar industry.

Mario Biferali studied music performance at Vanier College from 1989 to 1991. Mario was a member of the guitar ensemble and participated in various other musical activities and societies. In 2016, they completed a social media certificate from Shaw Academy, and in 2015 they completed a sales seminar from Equinox Consulting. In 2011, they completed a mini MBA from McGill University. From 2001-2001, they completed sales and marketing independent studies at CEGEP - John Abbott College. In 1998, they completed classical guitar level 5 from the Royal Conservatory of Toronto.