Martin Lützen

Martin Lourdel currently serves as Media & Advocacy for La Provençale at L'Oréal, where responsibilities include influencer brief creation, media activation coordination, social media management, event organization, and press communication. Martin has extensive experience as a consultant, focusing on talent scouting and management in the fashion industry, with notable references including Saint Laurent and Louis Vuitton. Previous roles at Printemps and H&M involved press relations, product placement strategies, and event coordination. A former model for M MANAGEMENT - AMCK MODELS, Martin also contributed to communication efforts at ANGELO SENSINI COMMUNICATION. Martin's educational background includes multiple master's degrees in digital communication and luxury marketing, complemented by a bachelor's degree in brand strategy.