Diana Youn

Senior Manager, CRM & Lifecycle Marketing at GoFundMe

Diana Youn has a diverse work experience across various companies and roles. Diana started their career at Arcade Beauty as a Marketing and Creative Services professional, coordinating sponsor marketing materials and designing sampling program compositions. Diana then moved on to Lilah Beauty, Inc. as a Marketing and Public Relations Manager, where they contributed to various aspects of the business in addition to marketing and PR.

After that, Diana worked at Eat24 as an In-Restaurant Marketing Specialist, developing and executing initiatives as part of broader integrated campaigns. Diana joined Yelp as a Consumer Marketing Specialist where they supported the planning and development of the company's first consumer marketing email lifecycle strategy.

Diana then transitioned to Imperfect Foods, first as a Senior Lifecycle Marketing Specialist and then as a Lifecycle Marketing Manager. In these roles, they built and optimized multiple automated communications, conducted A/B testing, and optimized newsletter content deployment.

Following Imperfect Foods, Diana founded and ran a sustainable apparel brand called Unseam the Label. Diana successfully launched the brand via Kickstarter and nurtured a highly engaged community, achieving significant funding success.

Most recently, Diana worked at hims & hers as a Senior CRM Manager and later as a Team Lead for CRM and Lifecycle Marketing at GoFundMe, the world's largest fundraising platform.

Overall, Diana has demonstrated their expertise in marketing, PR, CRM, and lifecycle marketing throughout their career, consistently delivering results and driving revenue growth in various industries.

Diana Youn completed a data analytics program at General Assembly in 2017. Prior to that, they attended The Rady School of Management from 2011 to 2012, where they obtained a minor in Business, Management, Marketing, and Related Support Services. Diana also earned a Bachelor's degree in Management Science from UC San Diego, graduating in 2012. Diana has additional certifications as a Braze Certified Marketer from Braze, completed in October 2023, and a Data Analytics certification from General Assembly in 2017.

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