Cx-II Nicole Andersen

Nicole Andersen has a diverse work experience spanning over 24 years. Starting in 1998, they worked as a Marketing Research Manager at SI Bank & Trust, where they utilized customer and third-party data to make promotional campaign recommendations and executed successful campaigns. From 2000 to 2002, Nicole served as an Integrated Marketing Communications Manager at IBJ Whitehall Financial Group, providing marketing support to various divisions and coordinating the production of marketing materials. Nicole then joined Webster Business Credit in 2002 as a Marketing Director, overseeing marketing strategies and support for a team of New Business Development Officers.

In 2006, Nicole joined OppenheimerFunds and held various roles within the marketing department. As Advisor Marketing Manager, they performed audience segmentation, executed email campaigns, and expanded the marketing automation and CRM platform. Nicole later served as Assistant Vice President, Marketing Strategy & Measurement, where they led the planning and execution of direct marketing campaigns and implemented data-driven marketing strategies. From 2014 to 2019, Nicole was Assistant Vice President, Marketing Operations, driving digital innovation, utilizing AI for personalized content, and leading the deployment of Adobe Audience Manager.

Nicole's most recent role was at Invesco US, where they worked as the Director of Client Journey & Automation from 2019 to 2022. In this position, they focused on designing and activating data-driven Omni-channel experiences, leading a geographically dispersed team responsible for user-centric strategies, platform and data activation, and journey automation.

Currently, Nicole Andersen holds the position of Director of Marketing Operations at Golub Capital, starting in March 2022.

Nicole Andersen, CX-II, holds a Bachelor of Science in Marketing/Marketing Management from St. John's University's College of Business Administration. Nicole has obtained the Forrester CX Foundations certification from Forrester in September 2020. Additionally, Nicole has an Agile Scrum certification, although the institution and specific details regarding the obtained month and year are not provided.