Bettina Sørensen

Bettina S. is an experienced professional in e-commerce and brand management, currently serving as the E-Commerce Manager at Kentucky Horsewear since March 2023, overseeing the development of the direct-to-consumer business. Prior to this role, Bettina S. worked as Brand Manager DACH at Fundis Reitsport from March 2022 to March 2023, leading a team in online business strategies. Bettina S. also held the position of Key Account Manager DACH at Kentucky Horsewear from September 2017 to December 2021, focusing on building long-term B2B relationships in both online and offline channels in the DACH and Nordic regions. Previous roles include inside sales at Pferdesporthaus Loesdau and freelance work in horse management, along with various positions in event management and marketing. Bettina S. holds a Bachelor of Arts in Marketing from IU International University of Applied Sciences and has extensive educational background in equine management, economics, and media design.