Sam Dearden

Sam Dearden currently serves as a Senior Category Manager at Good 2 Go Stores, where responsibilities include managing the beverage category and overseeing aspects such as P&L, product assortment, and pricing/promotions. Prior experience at Good 2 Go includes roles as Category Manager, Marketing Manager, and Assistant Marketing Manager, focusing on marketing efforts and promotional performance across multiple states. Sam's background also includes a Marketing Internship at Brigham Young University - Idaho, assisting startups, and involvement in an Integrated Business Core project at Outlandish Apparel, where marketing and financial management were key responsibilities. Sam holds a Bachelor of Business Administration in Marketing from Brigham Young University - Idaho.