Theresa Demyers

Theresa DeMyers has over 20 years of experience in the fashion and beauty industries. Theresa started their career as a Junior Fashion Editor at Fairchild Media, where they worked closely with the editorial team to create content for various publications. Theresa then transitioned to Oriflame Cosmetics, where they served as a Senior Copywriter, creating copy for print, online, video communication, and global brand initiatives.

In 2014, Theresa worked as a Freelance Copywriter for Dalston Creative, developing launch copy for Cookin Food, a large-scale food production company. Theresa later joined Weekday, a brand under the H&M Group, as a Senior Copywriter and Communications Specialist. In addition to managing the brand voice, they also co-led the brand's diversity, equity, and inclusion (DEI) initiative.

Theresa continued to expand their expertise at Forever 21, where they worked as a Copywriter Project Manager. In this role, they led the conceptualization, development, and execution of digital content and branding assets, collaborating with cross-functional teams to create persuasive and strategic copy.

Currently, Theresa is employed at GOOD AMERICAN, where they initially joined as a Senior Copywriter and was later promoted to the role of Senior Communications Manager. Theresa'sresponsibilities include developing and executing content storytelling, overseeing consumer-facing communications, and drafting a wide range of external and internal communications.

Overall, Theresa has a strong background in content development, brand communication, and project management, with a focus on driving business results through creative and impactful copy.

Theresa DeMyers completed their Integrated Bachelor's - Master's degree in Liberal Arts and Sciences + Critical Journalism from The New School between 1995 and 2000. Additionally, they obtained a Certificate of Completion in Sustainability Fundamentals from the Sustainable Fashion Academy (SFA). The month and year of obtaining this certification are not provided.