Yasmine Farimani

Yasmine Farimani is a seasoned creative professional with extensive experience in production and design. Currently serving as Director of Creative Production at GOOD AMERICAN since September 2021, Yasmine previously held senior producer roles at Shiraz Creative and White Lilac, Inc. Additionally, Yasmine co-founded and managed White Lilac Inc. (Home) and founded Saul, a sustainable womenswear label in Los Angeles, where leadership encompassed creative direction and design. Earlier career highlights include freelance interior design work at Elizabeth Roth Home and a PR & Marketing Assistant position at Dia. Yasmine holds a BA in History from SOAS University of London.