Cassie K.

Cassie K. has a diverse work experience spanning various roles and industries. Cassie is currently working at GoodRx as a Senior Manager, Digital Experience. Prior to that, they worked at Dentsu as a Senior Manager, Conversion Rate Optimization & CX, where they conducted user experience research and analysis. Cassie also has experience at Lowe's Companies, Inc., where they served as a Senior Analyst and Analyst, focusing on online category experience. Before that, they held roles at Bed Bath & Beyond as an Assistant Category Manager, E-Commerce, E-Commerce Web Producer, and Digital Copywriter. Additionally, Cassie has worked as a Digital Marketing Specialist for a self-employed venture and as a Graduate Research Assistant and Teaching Assistant at Rutgers University. Cassie started their career at National Field Network as a Customer Service Specialist.

Cassie K. holds a Master of Arts (M.A.) degree in Political Theory from Rutgers University, which they obtained between the years 2013 and 2016. During their time at Rutgers, they pursued a minor in Women and Politics. Prior to attending Rutgers, Cassie obtained their Bachelor of Arts (B.A.) degree from Drexel University, where they majored in International Area Studies with a concentration in Justice and Human Rights. Cassie completed their undergraduate education at Drexel between 2008 and 2012. In addition to their formal education, Cassie has also obtained several certifications in various areas. These include certifications in Digital Marketing Strategies from Kellogg Executive Education (obtained in January 2023), User Certification from Contentsquare (obtained in February 2022), Twitch Ads Foundations from Twitch (obtained in February 2022), and Leading Productive Meetings from LinkedIn (obtained in November 2019).