Pascale McCafferty

Pascale McCafferty has extensive experience in digital marketing, specializing in paid search and social media campaigns. Currently serving as Media Solutions Manager at Goodway Group since October 2018, Pascale manages various campaigns across platforms including Google, Facebook, and LinkedIn, focusing on lead generation and ecommerce. Previous roles include PPC Manager at Schiefer Chopshop and Senior SEM/PPC Strategist at Rhythm Agency. Pascale's early career at Yahoo involved analyzing international marketing campaigns and optimizing search marketing accounts. With a Master's degree in Educational Counseling from the University of Redlands and a Bachelor's degree in English Creative Writing from California State University-San Bernardino, Pascale combines strong analytical skills with strategic marketing expertise.