Samantha Shelly

Senior Director, Brand Partnerships & Marketing at Goop

Samantha Shelly has extensive experience in integrated marketing and brand partnerships. Samantha is currently working as the Director of Brand Partnerships & Marketing at goop.com since April 2021. Prior to this, they held the role of Associate Director of Integrated Marketing at the Luxury Group of Meredith Corporation from December 2018 to March 2021. Samantha also worked as the Director of Nickelodeon Partner Marketing and Strategy at Viacom from January 2018 to December 2018. Before that, they served as the Director of Integrated Brand Solutions at COFFEE Labs from December 2015 to December 2017. Samantha also worked at Maxim Inc. (MAXIM Magazine) as an Associate Director of Integrated Marketing from July 2014 to November 2015. Samantha started their career at Lagardere Unlimited as a Manager of Integrated Marketing from June 2011 to July 2014 and at Hachette Filipacchi Media as a Coordinator of Integrated Marketing from June 2010 to June 2011.

Samantha Shelly has a BBA degree in Marketing, Magna Cum Laude, from The George Washington University School of Business. The duration of their education is not specified.

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