Tara Abboud

Tara Abboud is a seasoned insights professional with extensive experience in brand, marketing, and product research. Currently serving as a Senior Insights Manager at Gousto since December 2019, Tara specializes in consumer segmentation, marketing development, new product development, behavioral science, and customer journey mapping, with additional experience in supply chain and sustainability planning. Prior roles include Insights Manager and Research Manager at Ipsos MORI, focusing on quantitative and qualitative market research across various sectors, and earlier positions at the Institute of Certified Bookkeepers, where Tara was involved in international business development and customer research. Tara holds a BSc in Biology from the University of Bristol.