Sheraine Campbell Brown

Head Of Digital Marketing & Customer Engagement at GraceKennedy Financial Group

Sheraine Campbell Brown has a strong background in digital marketing, customer engagement, and corporate communications. Sheraine is currently serving as the Head of Digital Marketing & Customer Engagement at GraceKennedy Financial Group since November 2021. Prior to this role, they held the position of Digital Marketing & Customer Engagement Lead (Secondment) at the same company from April 2021 to October 2021.

Before joining GraceKennedy Financial Group, Sheraine worked at First Global Bank Limited, beginning in 2015. Sheraine served as the Marketing Manager from February 2020 to December 2021, overseeing marketing initiatives and strategies. Prior to this, they held the position of Assistant Manager- Marketing from January 2017 to January 2020. Sheraine'sresponsibilities included coordinating marketing activities and driving brand awareness. Sheraine initially joined First Global Bank Limited as a Marketing and Corporate Communications Officer in April 2015, where they built their expertise in marketing and communication strategies.

Sheraine's career started at GraceKennedy Financial Group in 2011, where they worked as a Corporate Communications Officer until April 2015. In this role, they gained valuable experience in corporate communications and media relations.

Overall, Sheraine Campbell Brown's work experience demonstrates their proficiency in digital marketing, customer engagement, corporate communications, and brand management. Sheraine'sroles at GraceKennedy Financial Group and First Global Bank Limited have equipped their with a diverse skill set and expertise in driving successful marketing and communication strategies.

Sheraine Campbell Brown has a diverse education history. In 2021, they obtained a certification as a Certified Digital Marketing Specialist from the Digital Marketing Institute, specializing in Digital Strategy & Planning. In 2019, they completed Executive Education in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics from Columbia Business School. Sheraine holds a Master of Business Administration (M.B.A.) in International Business from the Mona School of Business and Management, which they completed from 2014 to 2016. In 2010, they earned a Bachelor of Science (B.S.) degree in Marketing from The University of the West Indies. Sheraine'seducation journey began at Campion College Jamaica, where they attended from 2000 to 2007.

Additionally, Sheraine Campbell Brown has obtained several certifications. In 2019, they received a Certificate in Risk Management in Developing Projects from the Inter-American Development Bank. Sheraine is also a certified Project Management Professional (PMP) from the Project Management Institute, which they obtained in 2017. Recently, in 2021, they acquired multiple certifications including Certified Agile Leadership Essentials (CAL-E), Certified Agile Leadership for Teams (CAL-T), and Certified ScrumMaster® (CSM®), all from the Scrum Alliance.

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