Alexandra Jefferson

Alexandra Jefferson is an accomplished media professional currently serving as Global Media Manager at Graff since April 2023. Previously, Alexandra held the role of Network and Campaign Director at Mindshare from August 2021 to April 2023. Before that, Alexandra accumulated extensive experience at Initiative over seven years, progressing through roles such as Communications Manager, Senior Planner, Planning Executive, and Digital Activation Graduate. Alexandra began their career as a Marketing Intern at Burton's Biscuit Company from October 2012 to June 2013. Alexandra holds a Bachelor of Applied Science (B.A.Sc.) in Consumer Behaviour and Marketing from the University of Reading, where studies were completed from 2010 to 2014, and attended Kent College in Canterbury from 2002 to 2009.