Kaitlyn Kropp

Kaitlyn Kropp is a seasoned professional in customer experience design and strategy, currently serving as Associate Director and Customer Experience Architect at GRAIL since April 2022, where leadership in designing the telemedicine ordering experience for Galleri, a cancer screening blood test, is key. Prior roles include Experience Design Strategist at Meijer, focusing on aligning customer needs with business objectives, and Researcher & Strategist at Harbor Industries, emphasizing research and service design for retail clients. Kaitlyn has also contributed as a Design Contractor for Bigger Tuna and Design Researcher for Stratos Innovation Group, and held a position as Design & Market Research Analyst at Stanley Black & Decker, Inc. Educational credentials include an MBA in Corporate Innovation and Entrepreneurship from Penn State University and a CORe Credential of Readiness from Harvard Business School Online.