Andrea Franzen

Andrea Franzen has over 18 years of work experience in the marketing and product management fields. Andrea began their career in 2001 as a Creative Coordinator at Gage Marketing | Agency Eleven. In 2003, they moved to Kruskopf Coontz Advertising as a Project Manager/Assistant Print Producer/Trend Analyst, co-authoring and voicing the agency podcast "Let's be Honest," which was featured by the Star Tribune and MPR's Midmorning Edition. In 2005, they became a Senior Project Manager at Publicis, and in 2007, they transitioned to Cole & Weber in the same role. In 2010, they joined REI as a Product Manager for REI Co-op Brands and a Marketing Program Manager. In 2015, they moved to Brooks Running as a Global Product Manager for Running Apparel. In 2017, they joined ASICS EMEA as a Category Manager for Product Management and Merchandising, Footwear and a Senior Global Product Manager for Lifestyle Footwear. In 2020, they were hired as a Category Manager and Senior Product Manager for Hydration at Stanley PMI. Most recently, in 2021, they became the Director of Brand Strategy at Graypants.

Andrea Franzen received a Bachelor of Arts in Computer Science from the College of Saint Benedict/St. John's University.