Erica Herrera

Erica Herrera is a marketing professional with extensive experience in various roles, currently serving as the Director of Marketing at Great American Restaurants since May 2021. Previously, Erica held the position of Senior Email Marketing Specialist at Lidl US and contributed to Bentley Motors, Inc. for seven years in several capacities, including Retail Marketing and Business Development Senior Specialist, where strategic marketing efforts were implemented to enhance regional brand visibility and product demand. Erica also managed brand extension marketing initiatives and provided administrative support to department heads at Bentley. Additional experience includes roles at Volkswagen Group of America, the German Marshall Fund of the United States, and several service positions in hospitality. Erica holds a Bachelor of Arts degree in English and German from The College of Wooster and has furthered education through The University of Freiburg.