Emma Guise is GOSH Charity’s Director of Marketing and Communications, she heads up the Marketing and Communications Directorate which brings together the Brand Marketing and Creative, Communications, and Digital Engagement functions.
She works alongside her teams to develop and implement long-term marketing and communications strategies, setting out the role of digital, brand and communications as strategic enablers for the organisation as well as the role of advocacy in making the organisation and partners even more relevant to key audiences.
Emma has more than 20 years’ experience in driving and leading multi-disciplinary communications, marketing, and brand teams. Most recently she was Director of Brand and Communications at Macmillan Cancer Support, where she launched the award-winning Whatever It Takes campaign, securing the charity's first ever Cannes Lions awards as well as being Campaign magazine’s top film ad of 2021. Prior to that Emma led the Media and PR team at Shelter, delivering integrated communications to support the charity’s advocacy and fundraising activities.
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