Daniel Velkovski

Daniel Velkovski has a diverse work experience spanning multiple industries and roles. Daniel started their career as an intern at Chemion Logistik GmbH, where they worked on the RFID GATE Project. Daniel then had various positions at Universität zu Köln, including being a student assistant, tutor, and a junior online marketing manager. During this time, they worked in the areas of microeconomics, institutions, and markets. Daniel also had the opportunity to work at ServiceMaster as a digital marketing and analytics professional. Daniel later joined REWE Digital GmbH as a student associate, where they worked on industry cooperation and category management projects. At plentyLeads GmbH, they served as a junior online marketing manager. Daniel then moved on to Greator GmbH, where they worked as an online marketing manager before taking on the role of head of marketing for premium products. Currently, they hold the position of head of performance marketing and demand generation at Greator GmbH. Throughout their career, Daniel has gained experience in performance marketing, sales funnels, marketing automation, strategic planning, content creation, conversion optimization, and analytics.

Daniel Velkovski pursued their education in the field of Business Administration. Daniel completed their Bachelor of Science (B.Sc.) degree at the University of Cologne from 2012 to 2015. During this period, they also had a semester abroad at the Shanghai University of Finance and Economics in 2014. Following their undergraduate studies, Daniel obtained a Chamber of Industry and Commerce Certification in Cologne from Next Talents in 2011-2012.

To further enhance their knowledge and qualifications, Daniel pursued a Master of Science (M.Sc.) degree in Business Administration at RWTH Aachen University from 2015 to 2018, specializing in Innovation, Marketing & Entrepreneurship. Alongside their formal education, Daniel also obtained several additional certifications to expand their skill set. Noteworthy certifications include Google Analytics for Power Users from Google in November 2021, Certified Customer Acquisition Specialist from DigitalMarketer in June 2019, and Certified Customer Value Optimization Specialist from DigitalMarketer in November 2018. Additionally, they completed the Certification – Advanced Google Analytics from Google in November 2019 and the HubSpot Marketing Software Certification from HubSpot Academy in November 2018.

Overall, Daniel Velkovski has a strong educational background in Business Administration, with a Bachelor's degree from the University of Cologne and a Master's degree from RWTH Aachen University, coupled with various additional certifications to enhance their expertise in digital marketing and analytics.