Ide Peterson

Ide Peterson is currently the Director of Performance Marketing at Green Dot Corporation, where they oversee data, partner sourcing, recruitment, and performance analysis for lead generation. Prior to this role, they held positions at companies such as Gap Inc., Netspend, Wells Fargo, Newcourse Marketing, and JPMorgan Chase & Co., where they managed various aspects of direct mail marketing campaigns, lead acquisition strategies, and B2B marketing efforts. Their experience includes generating higher response rates, loyalty, and revenue through strategic analysis and campaign execution. Peterson's background in performance marketing and lead generation spans across various industries, showcasing their expertise in optimizing marketing strategies to drive business growth.