Roland Carbonnel

Roland Carbonnel has a diverse and extensive work experience spanning over several industries and roles.

Roland'smost recent role is as the CEO of GreenTropism since October 2021. GreenTropism is known for its innovative use of spectroscopy and artificial intelligence tools in providing non-destructive control solutions for various industries. Roland oversees the company's software suite of embedded solutions for spectra analysis, database management, and HMI.

Prior to GreenTropism, Roland served as the President of CRDiagnostics SAS starting in March 2016. In this role, they helped companies plan and implement successful strategic programs while developing innovative marketing campaigns. Roland brought their 25 years of marketing and sales experience to this position.

From May 2020 to October 2021, Roland held the position of General Manager France & International Sales Manager at Hycor Biomedical LLC. Hycor is a specialized manufacturer of high-quality in vitro diagnostic products for blood testing related to allergies. Roland managed their fully-automated NOVEOS Immunoanalyzer and the HYTEC 288 Plus EIA system.

Roland was the Vice President of Marketing Sales at THERADIAG from January 2018 to May 2020. THERADIAG is a company focused on developing, manufacturing, and marketing innovative in-vitro diagnostics. Roland played a key role in expanding their theranostics presence and launching new kits.

Before THERADIAG, Roland served as the Marketing Director at GENCLIS et GALILEO Diagnostics by Genclis from February 2012 to March 2016. Roland was responsible for developing marketing strategies for these companies.

Additionally, Roland has experience as a sole trader where they focused on marketing, market access, and sales strategy in France from June 2011 to January 2012.

In their earlier career, Roland held various roles at Phadia Ltd as the Development and Medical Affairs Manager (marketing activities) from 2005 to 2011, Sales Manager France at Pfizer from 2002 to 2005, Sales Manager HIV France at Bristol-Myers Squibb from 1998 to 2002, and Sales Manager HIV France and Public Tender Sales Manager at Pharmacia-Upjohn from 1994 to 1998.

From 1979 to 1983, Roland Carbonnel attended EFAP - École des nouveaux métiers de la communication, where they graduated with a degree in marketing-communication.