Aston Hunt is a seasoned professional in data strategy and analytics, currently serving as the Data Strategy Director at Grey since July 2024. Prior experience includes serving as Associate Director of Insights & Analytics at Codeword and Associate Director at Good Kid, where Aston established testing and analytics processes to enhance strategic decision-making. With a strong background in digital analytics, Aston previously worked at Essence Communications Inc. as Associate Director of Digital Analytics, leading innovative reporting methods that improved revenue through digital efforts. Prior roles also encompassed significant contributions at Condé Nast, Tribal Worldwide, The Marketing Arm, and Coach, where Aston developed analytical frameworks and reporting processes that informed strategic marketing decisions across various brands. Educational credentials include a Bachelor of Science in Advertising from the University of Illinois Urbana-Champaign.
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